Brief
TopCashback had acquired qualifying verified data that they could use in any advertising at the time. They chose to run a campaign series on the London tube to attract new members but also to enforce the idea that TopCashback is the better cashback site than their competitors.
The target audience were London tube users.
Design
Myself and one other designer worked on this project. We chose a simple combination of people photographs with a background glow of TopCashback's brand green.
During the campaign, TopCashback saw an increase of members joining from London.
